Waterproof prospects and market analysisWaterproof prospects and market analysis
1. Market prospects
1. Understanding of building waterproofing
Building waterproofing is a measure taken from building materials and structures to prevent water from penetrating certain parts of the building. According to the different measures taken, the main application areas include roofing, basement, exterior walls and interiors of house construction; municipal road bridges and underground spaces and other municipal projects: bridges and tunnels of highways and high-speed railways; transportation projects such as underground railways; Water conservancy projects such as diversion canals, reservoirs, dams, hydroelectric power stations, and water treatment, etc., a complete set of building structures can not be separated from the reinforcement of steel bars, once the steel bars penetrate the water, it is easy to rust and rot will harm the building structure and affect Building life. However, it is difficult to ensure the anti-seepage function of the concrete, and the best effect can only be achieved by strengthening the water stop through the waterproof layer. With the progress of society and the development of building technology, the application of building waterproof materials will extend to more fields.
2. The domestic waterproof market
According to the statistics of 483 enterprises above designated size by the National Bureau of Statistics, the data shows that the investment completed in the waterproof industry from January to October 2014 was 23.3 billion, an increase of 30% year-on-year. From January to October, the main business income was 73.5 billion, an increase of 15.3% year-on-year, an increase of 3.1 percentage points higher than the national building materials industry, the main business cost was 4.1 percentage points higher than the national average of the building materials industry, and the total profit reached 4.7 billion, an increase from the same period last year 13.3, which is also 2.4 percentage points higher than the national building materials industry, so the waterproof industry is still a good healthy development industry. In October 2014, our total business revenue in the waterproof industry was 9.2 billion this month, an increase of 10% from the previous month, and a profit of 6.6 100 million, an increase of 11% over the previous month. We were good in October, even in November. The amount of waterproofing is increasing every year. We see another line is that the rural market is digging up, just to fill the status quo of waterproofing is now rising slowly. There will be a small-scale improvement in the housing industry next year. In the future, it will be waterproofed to a new highest point. Waterproof materials bring a lot of help to our construction industry. China is also a major building country and a country with a large demand for waterproof materials. Therefore, the development of the construction industry has also driven the rapid development of waterproof materials. At the same time, China's waterproof materials have a large number of Market and development space.
3. Classification of waterproof applications
The waterproof market is divided into three parts: tooling, home improvement, and leakage repair. Tooling waterproofing: refers to the waterproofing design and construction of each key waterproofing part applied to large construction projects. Engineering waterproofing is clearly used in the national architectural design management, so the amount is large . Waterproofing for home decoration: refers to the intention of small-scale waterproof construction such as commercial houses, private buildings and other home decoration. Although it is small-scale, it is amazing in number because home improvement waterproofing is not explicitly stipulated by national policies, has not been valued by people in the past, and has not been synchronized with engineering waterproofing. Only led to the rise of home waterproofing in recent years. Leak-fixing: It refers to a repairing measure taken for the leakage of a building that has not been waterproofed after the waterproof warranty period or before. It has a high technological content, high work difficulty, and relatively high cost. It is a professional technology. At present, the demand is huge. Having a house is equivalent to having a warm harbor that can inhabit in the city. However, in real life, quality problems such as leakage and cracking of houses have also caused many people who have houses to be "panicked." For example: learned from the Changsha Market Construction Engineering Quality Supervision Station (hereinafter referred to as the Quality Supervision Station), from January to August this year, the station received a total of more than 400 complaints about quality problems such as house leakage, cracking, emptying, and delivery conditions that did not meet the requirements. Among them, housing leakage complaints occupy the top position of complaints.
43.29% complaints about housing leakage in the first half of the year
In the first half of this year, the Municipal Quality Supervision Station accepted a total of 328 complaints, including 143 leak complaints, accounting for 43.29%; 48 cracking complaints, accounting for 14.63%; and 42 complaints that failed to meet the requirements for housing delivery, accounting for 12.80%. Compared with the same period last year, the number of complaints has increased. The city quality supervision staff introduced that the increase in the number of complaints is due to the increase in the total amount of residential area year by year, the citizens’ awareness of rights protection has increased, and it also includes some houses that were delivered before 2010. The current complaint rate is still within 0.3% .
The development direction of China's waterproof materials has gradually moved from north to south to the western urban areas, and it has now spread to the national market. Among them, China's southern market is huge, followed by the central and northeastern regions, which also keeps up with the trend, making consumers more aware and contact. The development of waterproof materials has driven the development of the entire industry of waterproof materials, and the development prospects are very impressive.
4. Domestic market analysis:
According to the statistics of the construction department, the planned urban and rural housing construction area in the country is 6 billion square meters plus the renovation and renovation of dilapidated and old houses. The total construction area reaches tens of billion square meters, and the demand for waterproofing is huge. China is undoubtedly the country with the largest demand for waterproof materials in the world, and the world's largest market for waterproof materials. Therefore, the highly efficient waterproof industry can create huge wealth.
5. Consumer analysis
With the improvement of people's living standards and the enhancement of family waterproofing concepts, family waterproofing materials have developed rapidly. Waterproof materials have gradually shifted from environmentally friendly engineering materials to environmentally friendly home decoration materials. This new business opportunity makes it enduring for a long time in the future. At present, the waterproof market is full of fishes and dragons, and the uneven quality has broken the quality and tranquility, bringing the entire industry into a crisis. If no one integrates resources to create a new situation, the market will become a backwater. Tianjiao Company has the responsibility and mission of people-oriented, survival by quality, and development by integrity. It plans to prepare for a battle of defense. It also requires socially responsible and like-minded partners to join this collective, let victory warn inferiority , Let the facts prove that we are right.
2. Market analysis
1. China due to historical reasons
A few decades ago, the government did not require developers to do waterproofing. The time required by the government was Beijing in 1999 and Guangzhou began mandatory waterproofing in 2001. Before becoming strong, it was not only that developers did not pay attention, nor did the government attach importance The awareness is not strong. In recent years, the country has also issued relevant laws and regulations on building waterproofing, which makes the market more demanding for regulation and improvement. In various buildings, storage tanks, drinking water tanks, tunnels, sloping roofs, planting roofs, basements, exterior walls, toilets, balconies, and other building structures are more basic life protection solutions.
2. Completion of real estate development investment
From January to February 2014, the national real estate development investment was 795.6 billion yuan, a nominal increase of 19.3% year-on-year, and the growth rate fell by 0.5 percentage points from last year. Among them, residential investment was 542.6 billion yuan, an increase of 18.4%, and the growth rate fell by 1 percentage point. Residential investment accounted for 68.2% of real estate development investment.
From January to February, the real estate development company's housing construction area was 529593 million square meters, an increase of 16.3% year-on-year, and the growth rate was 0.2 percentage points higher than that of last year. Among them, the residential construction area was 380952 million square meters, an increase of 13.5%, and the new housing construction area 169.93 million square meters, a decrease of 27.4%, of which, the newly started area of residential buildings was 12.279 million square meters, a decrease of 29.6%, and the floor area of completed houses was 12.318 million square meters, a decrease of 8.2%. Among them, the area of completed housing was 92.66 million square meters, a decrease of 10.6%. .
From January to February, real estate development enterprises purchased 40.62 million square meters of land, an increase of 6.5% year-on-year, and the land transaction price was 100 billion yuan, an increase of 8.9%.
3. Future analysis
There are nearly 5,000 large and small nationwide, with a wide range of products and mixed quality, prices ranging from tens of yuan to more than one hundred yuan, the quality of the high-end price is relatively stable, but the proportion of the amount used in the past few years is not too large, so that low-end products get A lot of use, the current house seepage is widespread, the main reason for the serious situation are, some users in order to make cheap, pursuit of low prices, often for waterproofing suits are winning bids at lower prices, so the market waterproof quality can not be guaranteed, some users I haven’t even done waterproofing, which makes it difficult for resisting products to survive in the future. In recent years, low-end products that have failed to meet the standards have slowly begun to leak and seep. The waterproof materials that people trust and are affordable in the past have been very alert. In my heart, I began to value the high-end waterproof service with good and guaranteed brands. Since the country's regulations on the quality of the waterproof system are low-end waterproof and a large number of manufacturers that do not meet the standard will be rectified in recent years, slowly some unqualified manufacturers will Extinction, Tianjiao's choice of mid-to-high-end product positioning, high-quality services and guaranteed products, has just fulfilled the needs of the current market. The establishment of Tianjiao's house also means a wave of new business opportunities.