Four trends in the development of the integrated wall decoration marketFour trends in the development of the integrated wall decoration market
my country's high-end consumer groups are beginning to undergo structural changes, and young people's consumption levels are getting higher and higher. On the one hand, high-end consumer groups gradually spread to the public, and began to form mass high-end consumption, and there has been a division between mass high-end consumption and niche high-end consumption. The taste of Chinese consumers is improving day by day. On the other hand, high-end consumer groups, especially mass high-end consumer groups, are gradually getting younger. Traditional low-end decoration materials such as latex paint and wallpaper have been difficult to meet consumer demand. Heineken integrated wall decoration has developed a series of high-quality products to meet the new demands of the current mass consumers, which not only meets the pursuit of personality and new fashion, but also caters to the consumer's consumption level. It is good and not expensive. Welcomed by the market.
In-depth development of the second, third and fourth tier markets
With the in-depth development of real estate in the secondary, tertiary and tertiary markets, the decoration market has also developed vigorously. Therefore, the performance of Heineken integrated wall decoration in the second, third and fourth level market is also very gratifying. Heineken also proposed corresponding development strategies for the market, and launched targeted support policies for dealers.
Brand's sustainable development strategy
At present, the homogenization of integrated wall products is serious. With the improvement of material living standards, people have higher and stricter requirements for the variety, functions and uses of integrated walls, and the degree of recognition of the brand is also increasing. A brand with a good reputation takes time and experience to settle. Heineken is also committed to building a good reputation, shaping a classic brand, and taking the brand's sustainable development route.
Broad market waiting for development
According to the survey, my country's integrated wall market capacity currently accounts for only 10% of the total market, and the market space is as high as 90%. Facing the huge market demand, how can we grow bigger and stronger. Industry insiders said that opportunities are not unavailable, but opportunities can also be grasped, "opportunities are reserved for those who are prepared."